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Thursday, February 22, 2018


EASEED Top Customers Meet 2017

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EASEED, a regional Agro input company with expansive distribution network in Kenya, Uganda, Tanzania, Rwanda, Burundi and Zambia, last weekend, held it’s sixteenth annual Customers Event dubbed Top Customers Meet at their R&D farm in Thika. The event was attended by Seed Industry stakeholders and successful farmers from Kenya, Uganda, Tanzania and Burundi.

The attendees had the opportunity to view a wide range of crops – Maize, Vegetables, Herbs and Fodder grown with best Agronomic practices and also got trained. Crops were managed by pesticides, foliar fertilisers and plant growth regulators distributed by the company’s chemical division, Agriscope. Visitors were also taken through the farm’s Seed Nursery which grows seedlings on contract and distribute seedlings to farmers.

Group Managing Director, Jitu Shah, announced that the company has ventured into other African markets through their international brand, Syova, and opened operations in Zambia to serve the Southern Africa markets. Plans are underway to expand to other parts of Africa using Syova brand to distribute Seeds and Chemicals, with Agrochemical repacking unit commissioned recently in Kenya.

Mr. Jitu announced that the company has introduced new products in the market and through their in-house breeding program, the company has developed new seed maize Hybrids which includes Tosheka MH401 and Hodari MH501 which have shown exemplary performances in their respective ecological zones.

Mr Jitu announced that the company is now ISO 9001/2008 certified which enables the company to continue improving internal processes to serve their customers better.

Following current drought situation experienced across Africa, Mr. Jitu challenged stakeholders in agriculture sector to embrace technologies that are effective and quickly addresses food insecurity caused by drought. He further called on government agencies to consider easing regulatory policies that affect faster penetration of agricultural technologies, such as taxation etc.



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